Viral Maketing

Hotel Campari Campari, the brand of wine and spirits, has just launched a hotel of online charm.

For the occasion, a YouTube page, a MySpace page and a Flickr page were created. In this viral countryside, Campari knew to exploit the topic of the hotels of charm without falling into obsession .
Hotelcampari.com proves to be a site which uses well the ludic applications, the Community supports (MySpace, YouTube, Flickr) and the modules of diffusion (sending to a friend of the address of the site, photographs, of vidéos and personalized photographs). Lastly, the use of the phase of teasing reinforces the attractivity of the site over the duration.