In class exercice:

We are a design hotel such as Habita in Mexico city.
3rd Party sites:

- www.designhotels.com
We want to belong to this 3rd party site because:
- it reaches our market: design + luxe
- it corresponds to the image we want give to the customers + all the hotels which belong to this site are also design and luxury hotels

- www.tripadvisor.com
This site don't correspond to our category.
There are all kind of hotels so it doesn't respond to our image.

ORBITZ

OrbitzTLC

Orbitz is the first and only travel site with a seasoned team of experts that monitors nationwide travel conditions for our travelers around the clock, every day. At our command center, the OrbitzTLC Team gathers and interprets FAA, National Weather Service and other data to provide you with travel intelligence - real-time information that travelers won't find elsewhere.
At Orbitz, the customer relationship doesn't end when you hit the "purchase" button. The OrbitzTLC Team is on the case 24/7 while you're on the road, providing automated OrbitzTLC Alerts via your device of choice: mobile phone, pager, PDA or e-mail. Orbitz is there to make your journey as easy as possible, providing the latest information on flight delays, weather conditions, gate changes, airport congestion or any other event that might impact your travel.

What can we offer you?

Þ We pay commission on:
o Air: $5.00 USD for each air ticket
o Hotels:
§ $6.00 USD for each retail hotel transaction
§ $12.00 USD for each merchant hotel (OrbitzSaver) transaction
o Car Transaction: $2.00 USD for each car transaction.
o Cruise Transaction: $22.00 USD for each cruise transaction.
o Vacation Packages:(Packages are paid out to affiliates as individual components of the package)
§ $24.00 USD for each air+car+merchant hotel booking.
§ $22.00 USD for each air+merchant hotel booking.
§ $12.00 USD for each air+car booking.
o Also, our commission payouts are calculated at point-of-sale. We dont wait for travel to be completed.
o Return Days: Orbitz offers 30 return days.
o Our affiliate program is Free to Join.
o We offer deep-linking, Dynamic Rich Media -- which allows your users to enter their trip details right on your site. And dozens of sales and promos throughout the year.

Group viral Marketing!!!!

Beautiful photo of our colegue Roger, his new haircut suits him has wonder!

Viral Maketing

Hotel Campari Campari, the brand of wine and spirits, has just launched a hotel of online charm.

For the occasion, a YouTube page, a MySpace page and a Flickr page were created. In this viral countryside, Campari knew to exploit the topic of the hotels of charm without falling into obsession .
Hotelcampari.com proves to be a site which uses well the ludic applications, the Community supports (MySpace, YouTube, Flickr) and the modules of diffusion (sending to a friend of the address of the site, photographs, of vidéos and personalized photographs). Lastly, the use of the phase of teasing reinforces the attractivity of the site over the duration.

3rd Party Sites VS hotel group sites on BRG practiceWe take the example of Orbitz.

They guaranty the best rate. In fact if the guest find a lower price within 24 hours after the booking, they refund the difference.It is a customer satisfaction strategy, they are not loosing the sale but they are not fidelise the customer.In comparison, Hotel group like Mariott make you pay the lower rate you can find plus 20% discount. It is a brand royalty program. Their goal is to satisfy and fidelise the customer.

Strategy:The strategy of Marriott is to fidelize and to control all their own distribution channels (phone, web...)That way the GM must check their distribution channels very closely.

Compared to it a hotel site like Mariott focus on the loyalty: when you book trough a Marriot chanel (internet, phone, travel agency...) for a brand of the group (Renaissance Hotels & Resorts, Springhill Suites...) you have 24 hours to search if you find a better price for:
- the same room category, the same hotel, the same dates

Article posted by Annelore Hue.


The article Video Ipod Training @ Homewood Suites is very interesting because to allow you a new way of formations for the employees with the use of a high technology. This new way of formation is a revolutionist in hotel industry, by hoping for that all the hotel ones adopted.

LUXX Hotel in Bangkok introduces "Home for the Young, Hip & Trendy Traveller"Beyond Hotel...Stay with LUXX

LUXX, probably the smallest hotel in Bangkok introduces a new taste of luxury for its guests. Going by the theme, "Beyond Hotel...Stay with LUXX," this home for the young, hip and trendy traveller is bringing design, comfort and experience to a new level. From being a home of one of the owners to a left alone building, a young architect and designer merge a vision to create a premium class accommodation facility to fit the taste of the young, hip and trendy.



The Holistic Concept of AccommodationBeyond Hotel is a philosophy translated to its features and amenities. It is a 4-storey twin hotel building composed of a mezzanine floor and 13 individually designed rooms and suites. Each room is built on a studio concept and features a heavenly bed space, cable TV with hot and cold shower. Suites are perfectly structured into one-bedroom set-up with LCD TV, personalized DVD player, coffee and tea making facilities, minimalist pantry and private views overlooking the newly created courtyard that reflects the spirit of calmness and zen.



Open Fun Bathrooms and Beds of HeavenRooms and suites are designed in generous floor sizes giving guests the extra space to feel free and be comfortable. One of the unique features of LUXX is the open bathroom concept in every room exuding fun and excitement for guests. This concept was built on the purpose of saving weight to maximize renovation activities in the property. While other 4 to 5 star hotels in Bangkok can only dream of providing more space in their rooms, LUXX expands its features in extra space and offers wireless hi-fi internet not only in the rooms but in every hall way and totally free of charge.

http://www.hospitalitynet.org/news/154000600/4027798.html

Resseller Websites

http://hotel.booking.com


The Hotel Booking Engine for the Hotel Web SiteiBooking Hotel has been developed over the last 9 years to be one of the most fully featured hotel booking engines on the market. Used by more than 200 hotels worldwide it allows seamless integration to existing hotel web sites. It's multi-language, multi-currency and loaded with features all designed to allow the hotelier to sell confirmed room bookings 24/7.


iBooking Hotel on a white label basisAs well as operating directly with hoteliers throughout the world, ibooking Hotel is delivered by a powerful, highly flexible reseller solution. Resellers include web development companies, travel portals, consultants, and travel organisations.

The iBooking Hotel reseller solution comprises of a customised version of our back office system. For the reseller this means total control of your own clients, the ability to set your own commission agreements, and the power to own label all booking screens. No other hotel booking engine offers so much.

iBooking has resellers in several European countries. Some are earning upwards of 300,000UKP annually in commissions, processing millions of Euros worth of bookings for their clients.


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www.aohostels.com