Final Exam - Conversations with Customers

1. What's meant by social sharing sites, link to 2 examples:

They are services to divide the documentary ones, the films and fasten them visual short which can legally be downloaded and freely distributed under the terms of the licence. It is a platform which allows shared the images, videos, photographs, etc… These different platforms make it possible to consult the destinations, hotels, and all four your trip. Normally in the different social sites you can add their videos (you can’t need to pay)on a public web site

www.realtravel.com
www.tripup.com


2. . How does social sharing influence consumers' choices, link to 1 article to support your assessment:

Today in hotel industry is not enough to communicate the hotel ones towards the consumer. At our days people need to be to reassure better than before. A person, whom wishes to leave on a journey, does not take with light the choice of their destination these for that the social sites of division be very useful. They will give more credibility and confidence with the travellers. These always better if a person that already part on this place can inform us. The article enables us to see the interest which carries the hotel ones towards this new type of marketing.

See the follow article:
http://www.hotelmarketing.com/index.php/content/article/
070426_travelers_go_and_tell_tourism_sites_show_and_sell/

3. How hoteliers can best utilize social sharing trends to communicate with customers, link to 2 examples:

One thing that hoteliers can do to utilize social sharing trends is to utilize a popular social networking.
On Part of a popular social networking is to make sure that your hotel is not only listed in the search engines, but that it can also be found on the most popular social networking sites. One of the currently popular social networking sites is del.icio.us. del.icio.us is a social bookmarking web service for storing, sharing, and discovering web bookmarks. The site came online in late 2003 was recently purchased by Yahoo!. Visitors use the site to create an online list of their favorite sites and to review what other visitors have bookmarked. People use this as they are planning trips and researching cities, so it is important for your hotel to be listed. We can help to insure that your hotel is included in the results for their research. Our Internet Marketing professionals will make sure that your site is properly bookmarked, tagged, and optimized for the highest possible ranking in the search results

reddit.com.
As the Internet continues to grow, social networking sites are becoming more popular to help surfers sort through information, organize it, and share it with others. The latest site to quickly gain popularity is reddit.com. reddit is a community web site where users can post links to content on the web. Other users may then vote the posted link up or down, causing it to appear more or less prominently on the reddit home page. reddit.com is the source for what's new and popular on the web. With over a million unique visitors a month, you can see why it is important to have your hotel listed with reddit.com. Your account manager at HotelTravelCheck.com will add links for your hotel to the reddit.com site. Users of reddit.com can also cast votes on sites/links. Their votes train a filter and reddit will begin to recommend links filtered to the user's taste. As a result, if a visitor is viewing numerous sites that are hotel or travel related, it is possible to have reddit.com start recommending your site links to those users.


www.tripup.com
The idea for TripUp originated when I was traveling with friends. Guide books led us to stuffy hotels and empty bars. The best trip advice we received came from locals and other travelers-- the true travel experts. So, we built a social travel network where you can interact with people who share similar interests and obtain candid and current trip advice before you depart. TripUp is also the first website where you can effectively find a Trip Buddy-- someone to meet up with on a trip. Many single travelers don't travel because they either don't have someone to go with or don't know anyone in their destination. TripUp empowers the single traveler by providing an opportunity to find a Trip Buddy either traveling to or living in a particular place. People from all over the world are using TripUp to link up, meet up, and hook up with travelers and locals.

4. What is your opinion..can hotels effectively establish an online conversation with customers? Why?

Yes, Hoteliers can effectively establish an online conversation with customers.
Today the hotel ones must know the comments as of their consumers for better targeting their waitings is thus better to satisfy them. At our days Internet creates occasions to communicate directly with their customer, a simple social site of the management of the networks. Travels 2.0 is have simple option to makes the communication reality between the customer and the hotel.